PR Manager

Develop PR and media relation plan including strategy, goals, budget and tactics

• Coordinate all public relations activities
• Leverage existing corporate and strategic relationships to develop a tactical and strategic PR plan aimed at achieving objectives
• Secure sponsorships for relevant events
• Manage media inquiries and interview requests
• Create content for press releases and keynote presentations
• Monitor, analyze and communicate PR results on a quarterly basis
• Evaluate opportunities for partnerships, sponsorships and advertising on an on-going basis.
• Create a calendar of all relevant events and assign relevant internal team attendance
• Grow brand equity within the industry and amongst the leading corporations via regular participation of relevant events
• Work hand-in-hand with social media team to engage audiences across traditional and new media